Heber City in Utah is the sponsor of a busy general aviation airport, and recently embarked on a long-overdue airport master plan update.

The city hired Aviatrix Communications to perform the public outreach component, and was willing to go well beyond FAA-recommended engagement levels to help educate the community on what this plan would mean for the region. In order to ensure that the project keep an airport-specific identity in the community, Aviatrix Communications developed an independent airport master plan brand. Building off of community research, stakeholder interviews, existing materials, and other regional touchpoints, Aviatrix created a brand that celebrated the airport’s historic position in the community while also looking to the future.

Named Flightpath, the brand includes a logo, tagline, color palette, and website. These essential elements have been seamlessly translated to everything from signage to presentation displays, advertisements and PowerPoint templates.