Hamilton Airport Lets Passengers “Chews” Their Own Adventure

For the latest look at clever airport marketing tactics, look north to Hamilton International Airport (YHM). The airport serves the Ontario region, with year-round service to six Canadian destinations and a dozen seasonal destinations throughout North America. The airport, along with its partner, The Laundry Design Works, have come up with a delicious way for travelers to “chews” […]

The Differences between Earned, Owned, and Paid Media: A Beginner’s Guide

Is media just the press? Do blogs count? What if it’s your blog? What is owned media, what is earned media, and what is paid media? While the terms can be tricky, they’re all here to help you deliver your message. Earned Media Earned media—media you don’t pay for, like news coverage—is a crucial part of spreading […]