The No-Blame Game: 4 Tips for Airport Spokespeople During the Government Shutdown

As the government shutdown continues to affect federal TSA workers, how should airports respond to the press? The sick-out from TSA employees who aren’t being paid is another issue in which the airport has no control but is still the focus of the reporting. The media always wants to localize a national story, and what began as […]

The Differences between Earned, Owned, and Paid Media: A Beginner’s Guide

Is media just the press? Do blogs count? What if it’s your blog? What is owned media, what is earned media, and what is paid media? While the terms can be tricky, they’re all here to help you deliver your message. Earned Media Earned media—media you don’t pay for, like news coverage—is a crucial part of spreading […]