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Communications

Airport Social Media Management & Strategy

Helping Your Social Media Channels Take Off

At Aviatrix Communications, we leverage airport social media channels to maximize their reach and keep multiple audiences informed. Our aviation expertise has allowed us the privilege of managing and enhancing several airports’ social media channels.

The team at Aviatrix Communications is comprised of seasoned professionals who have honed their skills in airport communications. We have created social media campaigns for airports nationwide, and our expertise shines through every project we undertake. We thrive on telling airport stories across various social media platforms, and our airports’ messages soar above the noise.

Less Pricey More Nicey digital advertising campaign designed by Aviatrix Communications for SBD International Airport. Image showcasing a website landing page, social post and there digital advertisements with a cute pink piggy.

Compelling Content Development

Content is king in the digital world, and the team at Aviatrix Communications excels at creating engaging, relevant content that captivates your audience. From stunning visuals to compelling narratives, your social media channels will reflect the dynamism and excitement of the aviation industry. Our content is designed to increase your airport’s visibility, foster community engagement, and drive growth.

Content for Everyone

With a deep understanding of the aviation industry’s commitment to accessibility, we take extra steps to make certain all social media content and posts are ADA compliant. This includes adding alt tags to images, providing captions for videos, and ensuring that all content is accessible to individuals with disabilities. By doing so, we help you reach a broader audience and demonstrate your commitment to inclusivity.

Real-time Monitoring

Social media is fast-paced, and timely engagement is crucial. Our team provides real-time monitoring of your social media channels, responding promptly to comments, questions, and messages. This proactive approach helps build a strong, positive relationship with your audience, enhancing your airport’s reputation and strengthening trust.

Reporting and Analytics

Understanding the impact of your social media efforts is essential for continuous improvement. Aviatrix Communications offers detailed reporting and analytics to provide insights into your social media performance. Our reports include key metrics, trends, and actionable recommendations, allowing you to make informed decisions and refine your strategy for better results.

Emergency Support

In the aviation industry, crises can arise unexpectedly, and effective communication is crucial. Our team is experienced in crisis management, providing swift, accurate information to manage public perception and mitigate negative impacts. We help you navigate through crises with poise and professionalism, ensuring your social media channels remain a source of reliable information. Learn more about our Crisis Communications services.

Training and Workshops

Aviatrix Communications offers training sessions and workshops to enhance your staff’s social media skills and empower your team to manage their own channels. From best practices in accessibility to maintaining a comprehensive content calendar, our training programs equip your team with the knowledge and tools to manage your airport’s social media channels effectively.

Collaborative Approach

While we bring extensive expertise to the table, we believe in a collaborative approach—especially when it comes to telling your airport’s story on social media. Our experience working within airport communications departments means we understand the intricacies of airport operations. We effectively collaborate with all levels of airport staff, including operations, development, legal, and C-suite departments. This synergy ensures that our social media strategies align seamlessly with your airport’s overall goals and operations.

At Aviatrix Communications, we know that each airport is unique, with its own set of challenges and opportunities. That’s why we develop customized social media strategies tailored to the specific needs of your airport or aviation organization. Our flight plan, known as the Social Media Content Strategy, includes the creation of brand pillars that reflect the core values and missions of your organization. If you don’t already have a clear strategy in place, we will develop one for you that resonates with your audience and drives engagement.

Our services extend beyond strategy development. We offer a comprehensive range of social media management services designed to meet your needs. Whether you want a detailed content calendar in advance, comment monitoring, or in-depth quarterly reporting, Aviatrix Communications has you covered. We can be as hands-on or as supportive as you require, providing the flexibility to match your resources and objectives.

Choosing Aviatrix Communications means partnering with a team that understands the unique dynamics of the aviation industry. Our proven track record, specialized expertise, and collaborative approach make us the ideal partner to elevate your social media presence. Let us help you navigate the digital skies and achieve new heights in your social media strategy.

Client testimonial

We’ve received great feedback from our team members involved in planning and building our MRY Metamorphosis about a recent social media post. Having Aviatrix Communications participate in our weekly construction management meetings and offer storytelling insights through both visuals and words has greatly supported our communications team in sharing the projects’ operational progress.

Chris Morello, Deputy Executive Director, Monterey Regional Airport

Our work

Recent Projects

  • CVG Recruitment Campaign

    Cincinnati/Northern Kentucky International Airport

    Type
    Campaigns

  • Long Beach Airport Short Lines Campaign

    Type
    Campaigns

  • COS Inbound Social Media Campaign

    Colorado Springs Airport

    Type
    Campaigns

Airport Social Media: Common Questions

We’ve worked inside airport communications departments, so we know what can and can’t go out. That shows when a post touches construction, an incident or another agency’s territory. We manage social media for McKinney National Airport, Tri-Cities Airport and the Airport Cooperative Research Program, and support San Bernardino International and the San Mateo County airports. Over the past year we grew McKinney’s channels 80%.

Alt text on images and captions on videos, on every post, not just the big ones. Most airports are public entities, so their digital content falls under the DOJ’s ADA Title II rule and its WCAG 2.1 Level AA standard. We write social content to that same standard from the start, so accessibility isn’t a separate cleanup project later.

We plug into the chain of approval you already have. Because our team came out of airport communications departments, we’re used to working with operations, development, legal and the C-suite, and we know which posts need a second set of eyes before they go up. You set how hands-on we are: a full content calendar and comment monitoring, or backup for the person already doing it.

The ones your team can keep active. For most of our airport clients that means Instagram, Facebook, X and LinkedIn, but it depends on the community. McKinney’s audience leans heavily on Facebook, and for ACRP we work in LinkedIn, including its LinkedIn Group. We write for each platform separately, build the content calendar, monitor comments in real time and report on what moved.

Fast, accurate and in your lane. During an incident we keep your channels the reliable source: short factual updates, a link back to the airport website for detail, and monitoring so you can see what the public is actually asking. It’s the same discipline behind our crisis communications plans, which are written by former airport public information officers.

We start with an audit of your existing channels and content pillars. If you don’t have defined pillars after the audit and onboarding, we create them. Then we build the content calendar and handle publishing, comment monitoring and paid social. For McKinney National Airport, paid campaigns change every three to four months, with A/B testing throughout, and we’ve added social listening to track sentiment.

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