At Aviatrix Communications, we love turning bold ideas into captivating realities. Our latest project is a 90-second video for Monterey Regional Airport (MRY) that highlights its transformative Safety Enhancement Program, known as the MRY Metamorphosis. This multiphase effort will reimagine the airport’s terminal and facilities, with groundbreaking set for 2025. For us, this wasn’t just another task. It was a chance to blend creativity, strategy, and technical skill into something that connects with travelers, stakeholders, and the local community. Here’s how we took it from concept to final cut.
From Vision to Screen: The Creative Process
When MRY approached us to showcase their terminal replacement project, we saw an opportunity to inspire, not just inform. This transformation, guided by federally mandated safety upgrades, needed a story that reflected its importance. We started with video from HOK, the project’s architectural firm, and added important messaging to create a dynamic fly-through video. The result brings the future of MRY to life in a vivid way.
Our team focused on the project’s core goals: improving accessibility, sustainability, and safety while emphasizing its benefits for the community and economy. Working closely with MRY, we storyboarded a concise 90-second experience. Every frame was crafted to align with their vision, balancing refined visuals and steady pacing to build anticipation for the new terminal, airfield, and roadway enhancements.
Highlighting the Elements That Matter
The video zeroes in on key aspects of the Safety Enhancement Program. Sweeping shots of the airfield underscore MRY’s role as a regional hub. The modern replacement terminal, with its efficient design and welcoming feel, nods to the Central Coast’s charm. New jet bridges and open, airy corridors demonstrate a real commitment to accessible travel. Finally, improved parking and roadways signal efficient traffic flow and enhanced pedestrian and vehicle safety.
Smooth transitions and an upbeat soundtrack tie it all together. The video also conveys essential details: this is an upgrade, not an expansion, funded by grants and airport revenue rather than local taxes. It’s set to create skilled jobs and aim for LEED Platinum certification, all woven subtly into the narrative.
A Collaborative Achievement
This video is part of our broader work on MRY’s Metamorphosis. We’ve helped shape the story across onsite signage, social media, website content, printed collateral, and more. For this piece, our motion graphics and video production skills turned HOK’s renderings into a vibrant vision. From storyboarding to editing, animation, and sound design, we handled every step. The polished result is already gaining attention—check it out on MRY’s Facebook page: The Future of MRY.
A Showcase of Impact
This 90-second video does more than look good. It tackles over 25 years of terminal challenges, like long security lines, limited concessions, cramped restrooms, and baggage delays, showing how MRY is addressing each of them. It’s a clear example of how we take complex projects and turn them into engaging, digestible stories that stand out on screen.
Ready to tell your story? Let’s make it happen together.