Your Master Planning Communications Partner
Aviatrix Communications has helped airports and planning consultants navigate the complex landscape of updating their airport master plan while keeping stakeholders and the larger community properly informed.
Aviation Expertise
Because of our team’s experience in aviation, Aviatrix Communications can help translate complex technical details into communications that the community can understand and support. We know the acronyms, the FAA guidance, and the required steps in the process; this knowledge helps us plan our strategies faster and communicate clearly.
Our team knows that every airport is unique and comes with its own set of challenges and opportunities, and we develop customized airport master plan outreach strategies for each airport and consultant team. Our outreach strategies include multiple components, such as open houses, project microsites, workshops, blog posts, social media, and media relations.
Tailored Outreach Strategies
Each airport master plan communications strategy is designed to effectively describe the details of the airport’s master plan to its diverse audience. Our team works closely with clients to create compelling, easy-to-understand microsite websites, press releases, display boards, and feedback forms for public open houses. Design is an important element in ensuring consistent messaging. We unify the messaging with the airport or program brand, matching fonts and colors across everything from presentation boards to websites. Through these efforts, we ensure that all project details—such as goals, components, timelines, and key documents—are coordinated, facilitating better understanding and engagement.
Ensuring All Voices Are Heard
Our goal is to ensure that all voices are heard, and concerns are addressed. We understand the importance of fostering support and understanding within the community, and our strategies are designed to highlight the benefits of the airport master plan. By involving various community segments through working groups, focus groups, and community presentations, Aviatrix Communications helps our clients create an inclusive environment where everyone has a stake in the airport’s future.
Building Community Support
We believe that successful airport master plans are built on a foundation of community support. Our outreach strategies are tailored to highlight the positive impacts of the master plan, addressing any concerns and emphasizing the long-term benefits. Through transparent communication and active engagement, we help build a strong base of community support for the project.
Creating a Shared Vision
Ultimately, our mission is to help our clients work with their community to create a shared vision for the airport’s future. We believe that fostering open communication and active engagement helps bridge the gap between an airport and its community, highlighting the airport development as a mutual benefit.
We are committed to keeping the community well-informed about your airport master plan development process. Our approach is designed to educate, engage, and empower all stakeholders, creating a collaborative environment where every voice is valued.
Let’s work together to educate the community about your airport master plan. Reach out to katie@aviatrixcommunications.com today to discuss how we can help with your master plan community outreach strategy.
See also our media training for more information on how to prepare your airport information officers to be best prepared for public open houses and the press that is a part of any airport master plan process.
Client Testimonial
Airport Master Plan Outreach: Common Questions
Why is community outreach important for airport master plans?
People tend to support plans they helped shape. Outreach gives the community somewhere to ask questions and raise concerns while the plan is still being drafted, rather than after it's been adopted. Open houses, working groups, and feedback forms are where that happens. Our goal is that all voices are heard and concerns are addressed, which is what turns a technical document into a shared vision for your airport's future.
What makes Aviatrix Communications uniquely qualified for airport master plan outreach?
We already speak aviation. Our team knows the acronyms, the FAA guidance, and the required steps in a master plan, so we aren't learning the process on your budget. We're translating it into language your community can follow. We work alongside planning consultants too, including Mead & Hunt on the Palm Springs International Airport Master Plan. Every airport is different, so every outreach strategy gets built for that airport and that community.
What elements are included in an airport master plan outreach strategy?
Usually open houses, a project microsite, workshops, blog posts, social media, and media relations. The mix depends on your community. We build the pieces that go with each one, from display boards and feedback forms to the press release, and we match fonts and colors to the airport or program brand. The microsite and the boards in the room should read as the same project, with the same timeline and the same documents.
How does Aviatrix Communications ensure all stakeholders are included in the master planning process?
By offering more than one way to participate. Working groups, focus groups, and community presentations reach people who won't come to an open house, and the microsite and feedback forms catch the ones who'd rather comment from home. We write the materials for people who don't work in aviation, not for the planning record. Everyone has a stake in the airport's future, so everyone needs a way in.
How long does the airport master plan outreach process typically take?
Outreach runs alongside the master plan itself, not as a phase bolted on at the end. The length depends on your plan's own schedule, so we build the outreach calendar with you and your planning consultant once that's set. What we commit to is keeping the community informed through the whole master plan development process, open houses included. Email katie@aviatrixcommunications.com and we'll talk through your timeline.