What #avgeek can resist a party? Especially one as momentous as this week’s celebration for Paine Field (PAE). PAE is located north of Seattle and is the newest airport to enter the nation’s commercial aviation system. It will also be a welcome alternative for travelers who might otherwise have to battle traffic for an hour and a […]
Terminally Cool: A First Look at the New Paine Field Read More »
Airports love cake. Airports also love winning. That’s why it’s no surprise that the Cake of the Week contest in industry magazine Anna.aero is so popular. And there have been some truly spectacular entries. Check out Tampa International Airport‘s cake for Spirit Airlines’ nonstop flight to Philadelphia. From the cheesesteak to the Declaration of Independence, Liberty Bell to
This Cake of the Week will blow your mind Read More »
As the government shutdown continues to affect federal TSA workers, how should airports respond to the press? The sick-out from TSA employees who aren’t being paid is another issue in which the airport has no control but is still the focus of the reporting. The media always wants to localize a national story, and what began as
The No-Blame Game: 4 Tips for Airport Spokespeople During the Government Shutdown Read More »
For the latest look at clever airport marketing tactics, look north to Hamilton International Airport (YHM). The airport serves the Ontario region, with year-round service to six Canadian destinations and a dozen seasonal destinations throughout North America. The airport, along with its partner, The Laundry Design Works, have come up with a delicious way for travelers to “chews”
Hamilton Airport Lets Passengers “Chews” Their Own Adventure Read More »
Is media just the press? Do blogs count? What if it’s your blog? What is owned media, what is earned media, and what is paid media? While the terms can be tricky, they’re all here to help you deliver your message. Earned Media Earned media—media you don’t pay for, like news coverage—is a crucial part of spreading
The Differences between Earned, Owned, and Paid Media: A Beginner’s Guide Read More »
Welcome to Aviatrix Communications! In addition to supporting aviation clients, we’ve also begun a blog in order to provide resources and inspiration for marketing executives, airport managers and new PR officers alike.
Welcome to Our Blog! Read More »
