Route development relies on the support of airports and their communities, and air service development is often most successful when airports offer compelling incentives. Fee waivers and credits are often the first things a carrier considers when comparing airports. However, a differentiating element can be the addition of marketing support as an incentive. Helping your airport stand out in a crowded field of incentives is where Aviatrix Communications shines.
With over 100 years of direct airport experience, Aviatrix Communications team of marketing and communication experts have brought together communities, built successful marketing and PR campaigns, and been on-the-ground resources for airlines to ensure route success.
Marketing a successful route happens before an airline publishes their schedule or announces their new destinations. Aviatrix Communications can provide the strategies, budget allocations, and suggested partnerships that resonate in the catchment. Demonstrating the airport’s commitment to the ROI of marketing incentive dollars, Aviatrix Communications can provide bespoke support and marketing plans for the airline that elevate the region and target the catchment population.
From initial meeting to a successfully established route, Aviatrix Communications provides the support, expertise, and innovation to ensure your new route soars. Click the button below for a sampling of our recent work.
Air Service Development Marketing: Common Questions
How can marketing support help airports attract new airline service?
Marketing support can be what separates two airports whose fee waivers and credits look identical. A carrier reads it as evidence you're committed to the route's success, not just discounting to win it. It also does the practical work of reaching the catchment population — the people who actually have to buy the seats.
When should airports begin marketing for a new route?
Start before the airline publishes a schedule or announces the destination. Once the route is public, the decisions that matter most are already behind you, so strategy, budget allocation, and local partnerships should be settled first. That's the upfront work: a plan that resonates in the catchment and shows the carrier your airport is serious before anyone buys a ticket.
What makes Aviatrix Communications unique in air service marketing?
We've worked on the airport side of the table. Our team carries more than 100 years of direct airport experience — building marketing and PR campaigns, bringing communities together, and serving as an on-the-ground resource for airlines during a launch. And we stay with a route from the first airline meeting through established service, not just through launch week.
What types of air service marketing services does Aviatrix Communications provide?
We build the route development strategy, allocate the budget, recommend partnerships that land in your catchment, and write bespoke marketing plans for the airline itself. We also help you add marketing support to your incentive package and show the carrier you're serious about how those dollars get spent. The capabilities presentation on this page has a sampling of recent work.