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Airport & Aviation Marketing Services

Use Strategic Outreach to Grow Your Airport

What separates Aviatrix Communications from other outreach firms is simple: we focus exclusively on aviation and airport clients. Comprised of public relations, marketing, advertising and website development professionals, each team member at Aviatrix Communications has direct aviation experience. From air shows to websites, event coordination to branding programs, we have provided aviation and airport clients of all sizes with quality, positive, and effective outreach programs.

Communications

PR, crisis communications, media training and social media.

Rosemary Barnes interviewing passengers at San Bernardino International Airport's inaugural route event
  • Public Relations

    Get the coverage you want for your airport or aviation business with Aviatrix Communications’ strategic approach to media and public relations.

  • Crisis Communications

    In aviation, it’s not if a crisis will occur, but when. Be sure your team knows how to react during an emergency by developing a crisis communications plan.

  • Media Training

    We have direct experience as both airport spokespeople and aviation journalists, and we have deep knowledge of how to work best with the media. Our airport media-training sessions for airports will help you prepare for your next interview.

  • Social Media

    From social media audits to strategy and ongoing platform management, we will create content, manage, and grow your airport's social media channels.

Creative

Brands, content and campaigns.

McKinney National Airport brand on a polo, banner, mug, cap and event tent
  • Brand Development

    We have developed new airport brand identities as well as brands for specific programs, including community noise outreach, terminal expansion and construction programs, and airport master plan updates. Let’s do something brand-new together.

  • Content Creation

    Aviatrix Communications can provide website copy, press releases, social media posts, newsletter articles, and so much more—written organically by aviation professionals.

  • Creative Development

    We’ve created airport advertising campaigns, annual reports, flyers, display boards, in-terminal signage, and more. Let us help you tell your story beautifully.

Outreach & Events

Air service, master plans, noise programs, GA outreach and events.

Visitors at the Palm Springs International Airport master plan open house
  • Air Service Marketing

    Celebrating a new route? Developing a marketing incentive program? Our team is here to amplify your messages.

  • Master Plan Outreach

    From hosting open houses to managing project microsites, we have helped airports and consultants provide transparent, informative airport master plan communications.

  • Noise Programs

    From community education to complaint tracking and reporting, we help airports build proactive noise programs that turn neighbor concerns into conversations and lasting trust.

  • General Aviation Outreach

    Community relations, noise programs, branding and websites for GA airports and their neighbors.

  • Event Coordination

    Our staff knows how to throw a party, even in a place as logistically complex as an airport. Let us help you celebrate your next terminal opening or route launch event.

Websites & Accessibility

Airport websites, widgets, FIDS and ADA Title II.

The Palm Springs International Airport website on desktop, tablet and laptop screens
  • ADA Title II Accessibility

    Audits, remediation and training to bring your website, PDFs and social posts up to WCAG 2.1 AA before your deadline.

  • Website Development

    Whether you’re looking to refresh an existing airport or aviation industry website with new content or build a new website from the ground up, our team of aviation experts are here to help.

  • Widgets & Integrations

    From flight status feeds (FIDS) to TSA wait time widgets, parking calculators and occupancy displays to interactive terminal maps, Aviatrix Communications has custom, effective tools that you need for your website.

  • FIDS Integration

    We provide airports with customized, real-time solutions for displaying aircraft arrivals, departures, and flight tracking maps on their websites.

Airport Marketing Services: Common Questions

We work only with airports and aviation clients, and have since we opened in 2018. Everyone on our team has direct airport communications experience, including former airport public information officers and television journalists. Many of us have worked inside airports as employees, so we know the acronyms, the approval chains and the FAA side of the job. That shared background means we can get to the actual work quickly.

Our most requested work is air service marketing, master plan outreach, brand development, content creation, creative development, crisis communications, event coordination, media training, media buying, public relations, social media, website development, ADA Title II accessibility, and airport website widgets like FIDS feeds and TSA wait times. You can hire us for one service or the whole program. If you need something airport-related that isn’t listed, just ask.

With a kickoff meeting and a discovery phase. We walk your team through a questionnaire about the airport, the community and upcoming initiatives, then share a backgrounder and creative brief so everyone starts from the same facts. We collect your brand guidelines, photo and video libraries and recent research, audit what you already have, and agree on the meeting schedule, the review process and who approves what.

Our usual rhythm is a weekly status call with a standing agenda, a weekly written report tracking every open task against schedule and budget, quarterly media performance reports, and an annual planning session before your fiscal year. Every task lives in monday.com, and nothing reaches you without internal rounds of review. A press release, for example, is drafted by a copywriter, approved by our PR director and reviewed by our principal.

We agree on goals and key performance indicators at kickoff, because a campaign works best when it’s built around one main KPI. In year one, our target is to beat travel industry benchmarks. After that, we set new benchmarks from your own prior-year results and work to beat those. You get real-time campaign dashboards, regular reports on what is and isn’t working, and monthly recommendations on what to change.

Yes, often. We handled communications on the Mead & Hunt team for the Palm Springs International Airport Master Plan, and for the Reno-Stead Airport Master Plan we wrote the Public Involvement Plan, built the program microsite and support its open houses. We’re also a certified Disadvantaged Business Enterprise, so airports and prime consultants can count our scope toward DBE participation goals on federally funded work.

Ready to elevate your communications?

Let’s do great work together.