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Communications

Airport Public Relations

Amplify Your Story with Aviatrix Communications

Aviatrix Communications specializes in providing top-tier public relations services tailored to the unique needs of the aviation industry. Our expert team is dedicated to enhancing your visibility, credibility, and engagement with the media and stakeholders.

The staff at Aviatrix Communications is comprised of former airport public relations managers, and we have represented airports on everything from billion-dollar terminal development projects to aircraft incidents. We’ve pitched stories that have garnered national and industry media coverage. We provide day-to-day communications support through an airport’s social media channels and website content. The heart of our company is telling airport stories, and that’s what makes us the right partner for your airport.

Public relations efforts are vital in the aviation industry, particularly for airports, as they play a crucial role in maintaining a positive image, fostering community relations, and enhancing passenger satisfaction. Effective PR strategies build and sustain trust among stakeholders, including passengers, airlines, and the broader community. By communicating transparently and proactively, airports can manage public perceptions, address concerns, and highlight their commitment to safety, innovation, and customer service. This not only aids in crisis management but also supports ongoing marketing and branding initiatives, ensuring that the airport remains a preferred choice for travelers.

From long-term planning to sustainable initiatives, Aviatrix Communications can effectively convey your airport’s value, contributing to long-term growth and success in an ever-evolving industry.

Awards

San Bernardino International Airport
Best Overall Public Relations Program (Small Airport) 2021 ACI-NA Marketing and Communications Awards

New Orleans Louis Armstrong International Airport
Best Overall Public Relations Program (Medium Airports) 2020 ACI-NA Marketing and Communications Awards

Press Tours

Bring your story to life with our expertly organized press tours. We coordinate and manage press tours that provide media representatives with first-hand experience of your new services and facilities. This immersive approach not only generates excitement but also fosters deeper understanding and more engaging coverage. We have also assisted many aviation clients with airport tour programs for the local community.

The Power of a Press Release

Deliver your message with precision and impact through our professionally written press releases. We ensure your announcements are newsworthy, clear, and compelling, ready to capture the attention of journalists and your target audience. Our press releases are designed to highlight your milestones, innovations, and key developments effectively.

Additionally, uploading press releases to your website can significantly boost your SEO performance. By strategically incorporating relevant keywords, our press releases help improve your online visibility, drive more traffic to your site, and enhance your search engine rankings.

Memorable Press Events

Create unforgettable experiences with our well-planned press events. From new terminal launches to new route announcements, Aviatrix Communications can handle all aspects of event management. Our goal is to create events that resonate with your community, generate buzz, and leave a lasting impression.

Learn More About Aviatrix Event Planning

Partnering with Airport Public Information Officers

The right PR partner can significantly enhance your public relations efforts by working in tandem with airport Public Information Officers (PIO). Our staff of former airport PIOs makes Aviatrix Communications an ideal partner. By dividing and conquering tasks, we seamlessly execute press events, media tours, and other key activities. Sharing responsibilities ensures every detail is covered and allows the airport to manage the flow of activities smoothly.

Partner with us to elevate your public outreach and achieve media coverage success in the aviation industry. Contact solutions@aviatrixcommunications.com to learn more!

Client testimonial

The Aviatrix Communications team delivered exceptional results for our terminal groundbreaking. Their strategic planning and media outreach garnered us coverage in every major news outlet and helped us share our vision for TKI with the entire region.

Ken Carley, A.A.E., Airport Director, McKinney National Airport

Our work

Recent Projects

  • San Bernardino International Airport Route Launch

    Type
    Events

    Best Overall Public Relations Program (Small Airport) 2021 ACI-NA Marketing and Communications Awards

  • New Orleans Louis Armstrong International Airport Terminal Opening Events

    Louis Armstrong New Orleans International Airport

    Type
    Events

    Best Overall Public Relations Program (Medium Airports) 2020 ACI-NA Marketing and Communications Awards

  • SLO County Airport Terminal Opening Events

    Type
    Events

Airport Public Relations: Common Questions

Someone is going to shape your airport’s reputation whether you participate or not. Steady PR keeps trust intact with passengers, airlines, and the community, so when you announce a new route or face an aircraft incident, people already know who you are. It makes crisis management easier too, because the relationships and the habit of communicating are already there.

Our staff includes former airport public relations managers and PIOs, so we’ve sat in your chair. We’ve represented airports on everything from billion-dollar terminal programs to aircraft incidents. Our work has twice won the ACI-NA Marketing and Communications Award for Best Overall Public Relations Program: the SBD Good Neighbor Program at San Bernardino International in 2021 (small airports) and New Orleans Louis Armstrong’s terminal opening in 2020 (medium airports).

We divide and conquer. We take the pieces that eat a whole day, like drafting the release, running press event logistics, and coordinating media tours, and your PIO keeps the rest. Sharing responsibilities means every detail gets covered and the airport can keep the flow of activities moving. Our staff are former airport PIOs, so we know which parts of the job hand off cleanly and which do not.

A press release posted on your own website works twice, once with journalists and once with search engines. We write it to be newsworthy first, then work in the terms people actually search. Posting releases to your site adds fresh content and drives traffic back to you instead of stopping in a reporter’s inbox. The same story can then feed your blog, social posts and newsletter.

New terminal launches and new route announcements: the moments your community should actually see. We handle all aspects of event management, from the run of show to the media invitations to where people stand for the photo. McKinney National Airport Director Ken Carley credits our strategic planning and media outreach for their terminal groundbreaking with coverage in every major news outlet.

Every release goes through several sets of eyes. A copywriter drafts it, our public relations director approves it, the project director coordinates it, and our principal reviews it before it reaches you. Nothing goes to a client without that internal approval and a check against brand standards. Because our team has worked inside airports, we also know the operational and legal details to confirm before anything is published.

Ready to elevate your communications?

Let’s do great work together.

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