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General Aviation Outreach & Communications Services

Amplify Your Airport’s Messages with Aviatrix Communications

General aviation airports provide important services and benefits for their communities, but it can be hard for neighbors to understand that value when they can’t buy an airline ticket out of your airport. We recognize the pivotal role general aviation airports play in connecting communities and fueling economic growth. Aviatrix Communications is one of the only communications firms in the country with expert knowledge of general aviation, and we want to put our expertise to work for you.

Public Outreach for GA Airports

Having an experienced communications partner is especially important before you initiate a planning study or put a shovel in the ground. Whether you’re about to update your airport master plan or propose modifications to existing flight procedures, general aviation airports will need to share information in a way that keeps its neighbors and elected officials informed, while also soliciting their feedback.

Some of your project’s outreach efforts are federally mandated, but it is always a best practice to give the community the opportunity to see your vision up close. Aviatrix Communications has a history of managing successful open houses, developing project-specific websites, and writing content that translates technical jargon into materials the community can understand and support.

We can also help plan your airport’s next ribbon-cutting, construction milestone, or anniversary. Please see our event coordination page for more information.

SBD International Airport noise comment report and website mockup by Aviatrix Communications

Noise Management Programs

We can also develop innovative solutions to help you listen to and address community concerns about airport noise and overflight. Aviatrix Communications has experience creating award-winning noise communications programs for general aviation and commercial airports. Whether it’s developing a new program from the ground up or unifying your existing noise efforts under a single umbrella, our team has the expertise to help educate your community and your tenants and users about aircraft noise. At Aviatrix Communications, we aim to help you foster understanding, engagement, and collaboration between your airport and the community. Contact us now to learn more.

GA Airport Branding

Help your airport stand out from other government organizations, and work with Aviatrix Communications to craft an unforgettable brand identity that resonates with your pilots, employees and community. Our team of branding experts understands the intricacies of general aviation, and when developing a GA airport brand, we go through a process that includes strategic identity development, developing creative visuals compelling messaging, multichannel integration, and stakeholder engagement. The result is a powerful, cohesive brand that the community will recognize and admire, and identify you as an economic engine in the region. Every general aviation airport has a unique story, and the Aviatrix Communications team can help tell it in a way that captures attention and builds a positive relationship with stakeholders.

Airport Masterplan Program branding for the City of Heber Valley (HCR) Airport
County of San Mateo Airports Friendly Approach website mockup of the home page designed and developed by Aviatrix Communications for the Airports community noise outreach program

General Aviation Airport Websites

A modern and engaging website can be a powerful tool for general aviation airports to connect with pilots, employees, tenants, and the community. While GA airports may be managed by city, county, or other government agencies, it is important that your airport shares accurate, timely information with its community 24/7. This may mean developing a standalone airport website that provides details about your services, leasing opportunities, and benefits to the community. Aviatrix Communications has built several general aviation websites, including those for specific projects such as airport master plan development. Let us help you design a site that provides your community with the airport information they need to know.

GA Airport Social Media

Strengthen your relationship with your neighbors, elected officials, and airport users by sharing your airport’s story on social media. Our social media management service encompasses multiple platforms, including Facebook, X, Instagram, LinkedIn, and YouTube, and we can help with everything from user-generated-content policies to accessibility training. Our team is skilled in developing monthly social media calendars filled with engaging content, monitoring comments and direct messages, and implementing targeted advertising campaigns to maximize reach. Partner with Aviatrix Communications today and let your airport’s messages soar above the noise.

Half Moon Bay Airport screenshot of a social media post that Aviatrix Communications created. The post has three images showing a "Leaping Leprechaun" that skydived into the San Carlos Airport's St. Patrick's Day celebration on March 17, 2024.

General Aviation Outreach: Common Questions

Neighbors of a general aviation airport usually can’t buy an airline ticket there, which makes the airport’s value harder to see and the overflights easier to notice. Specialized outreach explains what the airport does for the community, answers noise concerns, and handles the public involvement that comes with a master plan update or a change to flight procedures. It all goes more smoothly with a partner who has done it before.

General aviation is a specialty here, not a sideline. We run open houses, build project websites for planning studies, and turn technical reports into something a neighbor or council member can follow. Current GA work includes Hayward, Reno-Stead, the San Mateo County airports and Los Angeles County’s five-airport system. The aviation knowledge is already there, so you aren’t paying us to learn your airport.

Two ways in: we build a noise program from the ground up, or we take the noise efforts you already have and unify them under one umbrella. Either way the job is the same. Give the community a real way to be heard about noise and overflight, and explain aircraft noise in language people actually use. Your tenants and users need that education as much as your neighbors do.

It separates your airport from the city or county that runs it. A GA field with its own identity reads as an economic engine for the region instead of one more government department, and pilots, employees and neighbors recognize it on sight. That takes more than a logo: identity, messaging, visuals and stakeholder engagement all feed the same brand. Every GA airport has a story, and the brand gets people to stop and hear it.

A page buried inside a city or county site can only do so much. Pilots and prospective tenants need your services and leasing details, and the community needs accurate information around the clock, not just when the government webmaster is free. A standalone site serves all three. We’ve built GA sites, including project sites for master plans, on Foxtrot, our WordPress CMS for airports, built around WCAG 2.1 AA.

We ask, in two stages. First come focus groups and interviews with airport managers, tenants, nonprofits and commissioners. Then a survey measures how widely those views are held. For Los Angeles County’s five general aviation airports, that meant 7 virtual focus groups, 10 in-depth interviews, a tenant survey with 94 responses and a community survey with 171. The findings shape the messaging, and the survey can be repeated yearly.

Ready to elevate your communications?

Let’s do great work together.